Brand launch
The Brandery & The Natural Nipple
Incubating a new product for moms
The Natural Nipple is a product developed by nurses that solves the difficult and challenging problem of transitioning a baby from breast to bottle. For many working mothers this is a critical step in their process to go back to work after giving birth. In Nicu’s it helped young infants take in more nutrients without “firehosing” them with too much milk at once. The result – more positive outcomes and happier babies.
A nationally-ranked accelerator, The Brandery leverages the expertise of the Cincinnati region, namely branding, marketing, and design. Domo domo accepted their invitation to put our female consumer expertise to work for the founders of The Natural Nipple.
Our challenge
Transitioning from breast to bottle is stressful for everyone – including the babies. In order to give moms the confidence they needed, the science-behind-the-product story was important to convey in all aspects of the brand – redefining the identity, creating a messaging platform, digital assets and designing a sustainable packaging solution.
Our solution
Collaborating with the team who invented this award-winning and innovative new product, we strategically conveyed the cutting-edge science coupled with natural instincts aspects of the product, successfully converting new moms and helping families raise strong, healthy, beautiful babies.
Optimize MB visual identity
Optimize existing core branding elements to increase visual impact and reinforce desired attributes:
Nurturing & Bonding • Trusted & Natural • Compassionate & Caring
Sustainable package design
To reinforce The Natural Nipple product story and natural origins – our goal was to source and use sustainable and recyclable materials for the packaging.
The package structure was re-imagined to significantly reduce waste in print production by having each box come from a complete press sheet and requiring only two glue flaps to minimize post-production finishing.
Structural engineering by domo’s packaging development partner, Cog.
